About

Strength & Sass exists because strength doesn't need permission, and femininity doesn't need apology.

The fitness industry gave you a choice: be taken seriously as an athlete or be seen as feminine. Train hard in oversized men's tanks or settle for pink "Girl Power" crop tops that treat you like you wandered into the gym by accident.

We're here to reject that binary.

Why We Exist

Because women who progressive overload deserve apparel that gets both sides of who they are. Because the athlete hitting a deadlift PR shouldn't have to choose between looking powerful and looking like herself. Because strength culture is better when it's built for us, not borrowed from spaces that were never ours to begin with.

Strength & Sass celebrates women who refuse to choose—the ones who understand that tracking macros and caring about good design aren't contradictory. Who know that 5x5 isn't just a number. Who navigate male-dominated spaces with quiet confidence and zero need to perform toughness for validation.

What We Make

Graphic tees designed for women who live at the intersection of strength and style. Built with insider knowledge for those who know. Wearable from the platform to brunch because your identity doesn't stop at the gym door.

Fashion-forward enough to be worn anywhere. Culturally fluent enough to signal to those who get it. Quality materials because you don't cut corners in your programming, and we don't cut corners in our product.

Who We're For

You know who you are. You track your lifts and your personal style with equal precision. You've earned every pound on that bar. You understand the difference between being strong and performing strength for an audience.

You're committed to the work, fluent in the culture, and done choosing between being respected as an athlete or being seen as feminine—and that's exactly who we designed this for.

Welcome to Strength & Sass.